I've enjoyed a steady line of design for "Mom & Pop" business since 1981. In those years I've opened and closed countless commercial stores and shops. I've painted walls, windows, banners, sho cards, vehicles, trade show poster and booth design. I've worked with a number of businesses through their commercial life. Eventually painting the "Thanks for the Memories" closing day signs. Finally painting the "For Lease" sign for the landlord, and so on. I know commercial design. Now we add another dimension, a fundamental understanding of myth and legend, and how we humans respond to imagery and color. For instance, the colors, white on red will make you salivate. That's why Coka Cola uses those colors as has the food industry for decades. I've learned to use the same psychological tools and techniques the big corporations use to increase revenue. My cognitive designs are custom geared to increase your customer base. Most artists have moved into digital vinyl signs and consider paint "Old School". However, I've been known to lay out in chalk or wax pencils and paint (4) four - 3'x10' banners, before a digital artist can produce one. I belong to a dwindling trade of artists who's serious study of what works, combined with reliability and consistency are now few and far between. My best clients have come to rely on those qualities over the years. I once helped a client with a requirement for new promotional window designs every 6 weeks to 3 months. And we did it flawlessly for 4 years. I charged him $600 to $1000 each ($1200 to $2000 in today's market). I soon came to notice, he always had a smile on his face when he signed the check. Half way through the the fourth year he called his window washer before he contacted me. I was on vacation, so his windows laid bare for ten days. In 1988, at the end of his seventh year, he retired. Before he closed his doors he brought me into his office and said... "I want to show you what you did for my business". He opened his books and showed me a graph. Compared to the other six years, he had sustained an average loss of $14,000 over those 10 days. My knowledge and talents provided his business with consistent traffic. My price is very reasonable when compared to your potential profits. Blessings and Thanks,
michaelm
artist / philosopher

Sign Painting in Orange County & Los Angeles County since 1981 including:

OC: Anaheim, Anaheim Hills, Brea, Buena Park, Cerritos, Costa Mesa, Cypress, El Toro, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Huntington Harbor, Irvine, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Forest, La Mirada, La Palma, Midway City, Mission Viejo, Monarch Beach, Newport Beach, Northwood, Orange, Placentia, Rancho Niguel, Santa Ana, Santa Ana Heights, Seal Beach, South Coast Metro, Stanton, Sunset Beach, Surfside, Turtle Rock, Tustin, Villa Park, Westminster, Yorba Linda.
LA: Artesia, Bellflower, Belmont Shore, Carson, Compton, Cerritos, Downey, Lakewood, Long Beach, Los Alamitos, Los Angeles, Naples, North Long Beach, Norwalk, Paramount, Redondo Beach, Rossmoore, San Pedro, Santa Fe Springs, Signal Hill, South Gate, Sunset Beach, Whittier, Wilmington.
SFValley: Arleta, Burbank, Canoga Park, Chatsworth, Encino, Granada Hills, Lake View Terrace, Mission Hills, North Hollywood, North Hills, Northridge, Pacoima, Panorama City, Porter Ranch, Reseda, Sherman Oaks, Studio City, Sun Valley, Sunland, Sylmar, Tarzana, Toluca Lake, Tujunga, Van Nuys, Valley Village, West Hills, Winnetka, and Woodland Hills.